تأثير تكنولوجيا الميتافيرس في تعزيز راس المال البشري

دراسة مسحية تحليلية لآراء عينة من موظفي الشركات السياحية في مدينة بغداد

المؤلفون

  • ايمان مرعي حسن قسم نظم المعلومات، كلية الادارة والاقتصاد، جامعة الموصل، نينوى، العراق.
  • اطياف اياد ابراهيم رئاسة جامعة الموصل، جامعة الموصل، نينوى، العراق.

DOI:

https://doi.org/10.61704/pr.684

الكلمات المفتاحية:

تكنولوجيا الميتافيرس، راس المال البشري، الشركات السياحية في بغداد

الملخص

يكتسب راس المال البشري اهمية متزايدة في سوق العمل، كونه يرتبط إرتباطاً وثيقاً في تحسين تجارب العملاء وتحسين جودة الخدمات السياحية، ويعتبر تطوير الكوادر البشرية وتعزيز مهاراته من اهم التحديات التي تواجه الشركات السياحية، ويعرض البحث احد اهم الادوات التي يمكن استخدامها في تعزيز مهارات راس المال البشري وتطويره، وهدَف البحث الى فحص العلاقة بين تكنولوجيا الميتافيرس في تطوير راس المال البشري في الشركات السياحية، وقد بلغ حجم عينة البحث 100 موظف من العاملين في الشركات السياحية (شركة القمة، شركة بلاد السفاري، شركة مدار النجوم، شركة بوابة العالم، شركة ربيع الاحلام، شركة طريق الافق، شركة المحطة، شركة قمة السلام، شركة طائر الثلج) في مدينة بغداد، تم اختيار هذه الشركات كونها من الشركات المتميزة في تقديم الخدمات السياحية ، ويفترض البحث بأنّ تكنولوجيا الميتافيرس لها تأثير معنوي وموجب في راس المال البشري بأبعاده (التدريب والمحاكاة، التواصل والتفاعل، الابتكار والتطوير، الصحة النفسية ) ، وقد تم استخدام برنامج SPSS في اختبار العلاقات واستخراج نتائج البحث احصائياً، وقد أظهرت النتائج الاولية للبحث بان تكنولوجيا الميتافيرس لها تأثير معنوي موجب في راس المال البشري بأبعاده، وقدم البحث مجموعة من التوصيات اهمها توجيه الجهات المعنية بالتركيز على الاستثمارات السياحية في استخدام تكنولوجيا الميتافيرس في تطوير المهارات العملية للأفراد العاملين.

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التنزيلات

منشور

2026-07-30

كيفية الاقتباس

حسن ا. م., & ابراهيم ا. ا. (2026). تأثير تكنولوجيا الميتافيرس في تعزيز راس المال البشري: دراسة مسحية تحليلية لآراء عينة من موظفي الشركات السياحية في مدينة بغداد . مجلة بحوث مستقبلية, 26(3), 84–94. https://doi.org/10.61704/pr.684

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