دراسة صدى العلامة لدى المرضى الراقدين في مستشفى المدينة الاهلي في مدينة الموصل

أنيس أحمد عبدالله; شعيب مقداد عبدالنبي

doi:10.61704/jpr.v24i3.pp95-104

المؤلفون

أنيس أحمد عبدالله قسم المحاسبة، كلية الإدارة والإقتصاد، جامعة الحدباء، الموصل، العراق
شعيب مقداد عبدالنبي قسم هندسة الأجهزة الطبية، كلية التقنيات الطبية، جامعة الحدباء، الموصل، العراق

DOI:

https://doi.org/10.61704/jpr.v24i3.pp95-104

الكلمات المفتاحية:

صدى العلامة، التعلق بالعلامة، الولاء للعلامة، مجتمع العلامة، المشاركة النشطة، المستشفيات الاهلية

الملخص

يكمن الهدف الرئيسي للبحث في التحقق من مدى توفر مكونات صدى العلامة لدى المرضى المستفيدين من خدمات المستشفى المبحوثة، حيث استخدم البحث الحالي المنهج الوصفي التحليلي لوصف متغيرات البحث وطبيعة العلاقة بينهما، وتم جمع البيانات الاولية بواسطة الاستبانة التي وزعت على (60) مريض يتلقى العلاج اثناء فترة اجراء البحث في مستشفى المدينة الاهلي في مدينة الموصل – العراق، وجرى اختبار فرضية البحث وذلك باستخدام الاساليب الاحصائية المناسبة .وإن من اهم النتائج التي توصل اليها البحث توفر مؤشرات صدى العلامة المتعلقة بالمستشفى المختار، لدى المرضى الراقدين في المستشفى ولكن بمستويات متفاوتة .ويعد هذا البحث من البحوث الرائدة في مجال التسويق الصحي محليا وعربيا، فقد وظف الباحثان مكونات صدى العلامة على احدى المستشفيات الاهلية باعتبارها علامة يمكن ان يكون لها صدى لدى المرضى الذين يتلقون العلاج فيها.

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