في تحقيق استراتيجية الريادة في التكلفة و دعم القدرة التنافسية ( SWOT) استخدام مفهوم التحليل الاستراتيجي

Abstract

This research discuses the concept of the strategic dimension of competitive
advantage in the light of strategic analysis (swot) as a thorough analysis of
each of the analysis of the factors of the internal environment and factors on
the environment external to the organization within the framework which
classifies these factors in the matrix of four-establish the which determines
relationship between internal factors and external factors and develops these
factors in a template which can be organized to identify the strategic
directions to achieve a competitive advantage to survive in the market and
achieve the highest profit the search focused on the employment of analysis
(swot) in achieving the strategic leadership in the cost through clarifying the
areas of analysis that serves the reduction of cost are the most important
points of the research strategic leadership cost refers to the ability of the Organization to achieve lower costs for the competitors through measures to
improve productivity and efficiency, eliminate waste, and control of precise
cost. The cost analysis in this area Emphasis will be on the cost structure
and its relationship to profits and the interrelationship between cost and
efficiency factors of the success of the strategy and strategic analysis
becomes evidence in the constant pressure to reduce the cost of goods or
services. Understanding the tasks or activities that cause increased costs
would be helpful in the expense and cost management products. To
determine the objectives of cost reduction is important in the analysis of cost
reduction that can be used to achieve the strategic cost leadership in
explaining the areas of reduction across the product life cycle and through
the value chain which is the identification and classification of activities that
add value or not.