إمكانية تطبيق نظام التسويق المباشر في السوق المحلية

دراسة تحليلية لآراء عينة من المستهلكين و المنظمات في مدينة الموصل

الملخص

This paper has exhibit the requirements of the success of direct
marketing and the readiness of the organizations to change the
strategic marketing mix to be suitable with this system and work for
its success .The study has gained an acceptances and the readiness
from the organizations to deal with this technique and change
marketing strategies in order to succeed . Also the study has gained an
acceptance from the consumers and the readiness to deal with this
system for the a number of characteristics that are achieved to the
consumers to meet their needs and wants. The study also showed that
there are obstacles that limited this activity and its development, which is vested by the weakness of the communication techniques and
the defects of the communication, and this requires by the government
to improve and raise the difficiancy of these techniques to participate
in ofspring of the activity and its development as regarded the
advanced countries that the techniques spreaded in it and the
consumer driven approach to deal with it.