دور مرتكزات الايصاء الواسع في تعزيز الانشطة الترويجية

دراسة استطلاعية لآراء عينة من رؤساء الأقسام في معمل الغزل و النسيج /الموصل

الملخص

Business imposes its effects on the organizations working in its
environment and causes them to find best means to be engaged with. In
an attempt to do so, these organizations have adopted the idea of mass
customization pillars as a means and an approach to enter these business
environments. However, the reality of the businesses environment is full
of data contributing in the performance of many activities and work. This
fact evoked the researcher and led him to raise the following questions:
Do heads of departments in spinning and weaving factory have an idea
about the concept of mass customization and do they know how to apply
this concept and its pillars?
The researcher conducts a questionnaire as a tool to collect the data
of this phenomenon. Some statistical methods were used to analyze the
data collected.
Finally, the researcher comes up with some conclusions; the most
important one is that there is a correlation and effect between mass
customization pillars and business activities to a certain percentage.