دور استراتيجية المحيط الأزرق في مهام إدارة علاقات الزبائن

دراسة استطلاعية في الشركة الوطنية لصناعة الأثاث المنزلي بالموصل

الملخص

Contemporary organizations Face large competition in the market
because of the multiplicity and diversity of supply commodity as well as
the growing wishes and needs of customers significantly as a result of
this development. A matter, which lead the organizations to try to find
ways to enable them to face the competition and stay in the market and
gain customers.
The Blue Ocean Strategy is a strategy used as a way to escape to
safe- places with no competition; the current research tries to highlight
the role of this strategy through a survey made in one of the industrial
companies in the city of Mosul. The survy include a questionnaire which
was distributed to administrators.
Data analysis produces a set of conclusions which focus on the role
of this strategy to support the direction the company to face its
competitors. In the light of this, a set of recommendations is presented to
strengthen these trends. One of them is that companies which seek
survival and excellence must make use of the blue ocean strategy to
enhance its competitive position through its approach to managing its
relationship with customers.