العلاقة بين أبعاد التسويق الالكتروني وأبعاد ابداع المنتج
دراسة تحليلية لآراء عينة من المديرين في مجموعة مختارة من الشركات الصناعية في محافظة بغداد
Abstract
This research aims at determining the correlations and effect
between the dimensions of E-marketing and dimensions of product
invation in a selected group of industrial companies in the province of
Baghdad.
The dimension of E- marketing are one of the important
dimensions in business work because of its role in achieving some
objectives of the company, including the goal of product innovation.
The researcher includes these dimensions and their variables in a
comprehensive framework, because of the limited studies in Iraq.
In general, the results indicate a set of conclusions; the most
important one is that it verifies that there is a significant correlation
between the dimensions of E-marketing and the dimensions of product
innovation in the companies under discussion. Also the research has
provided a number of recommendations.
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Copyright © 2025 by the authors. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0). You may not alter or transform this work in any way without permission from the authors. Non-commercial use, distribution, and copying are permitted, provided that appropriate credit is given to the authors and Al-Hadba University.
