أثر الملموسية في جودة الخدمات الصحية

دراسة استطلاعية لآراء العاملين في مجموعة مختارة من مستشفيات محفظة نينوى

الملخص

The research aimes at measuring value of tangibles in presenting
high quality health services for customers. Consequently presenting
tangible elements will excellently contribute in improving quality of
services provided in healthy sector.
The research affirms that health institutions must pay a great
attention to tangibles if they want to provide good health services
because one of the important indicators for good quality for the
customers’ is visual indicators.
The goal of the research is to measure tangibles contribution degree
in the improvement of the quality of health services in the organization
under study to determine the disadvantages and to find solutions for
them, as will as supporting the advantages.
The research hypothesis that "tangibles have sens impact in
improving the quality of health in the organizations under study".
The sample includes employees from three hospitals in Nineveh.
However, data analysis leads to a set of findings; the most prominent is
that there is a strong impact for tangibles in the quality of health services.
Also, group of recommendations are given; the main one is the necessity
of keeping the physical facilities clean, tidy and continually updated in
order to improve the quality of health services.