الأنماط الشخصية للمدراء و دورها في تحديد الاستراتيجيات التسويقية

دراسة استطلاعية في الشركة العامة للأدوية و المستلزمات الطبية/نينوى

الملخص

The research Deals with the role of managers’ personality Styles in
marketing strategies determination in the State Company for drugs and
medical requirements in nenava city. The research's problem is to
determine the relation between personal patterns and marketing
strategies.
The research aim's at testing the relationship and the effect between
the independent variable (personal patterns), and dependent variable
(marketing strategies). We derived few hypotheses to display the
correlations and effects between research variables.
We selected a sample which consists of (50) managers and
managerial unit authorities, and we used questionnaire to obtain the
information, In addition to many statistical method of data analysis.
This research reached a group of conclusions; one of those
conclusions is that the personal patterns of managers have a role in
determinimg the marketing strategy. Eventually we presented group of
recommendations to improve the organization.