استراتيجية التمركز و خصائص النوعية
دراسة استطلاعية لآراء عينة من المديرين و الزبائن في قطاع صناعة الدهان في المملكة الأردنية الهاشمية
الملخص
The concept of positioning stems from a consideration of how a company
wishes to be viewed by its competitors. Thus positioning heavily relies on
firms capability to differentiate itself effectively from its competitors by
providing superior delivered value to its customers in terms of an acceptable
balance between cost value and quality within the context of environment or
industry in which it compete. This study deals with positioning as a
competitive differentiation within the context of environment perceived by
the managers in a single industry (paint industry). The analysis of the study
support partially the study model and its hypothesis. Some conclusions were
drawn and recommendations where made regarding strategic management
practices for paint industry firms.
التنزيلات
منشور
كيفية الاقتباس
إصدار
القسم
الرخصة
هذا العمل مرخص بموجب Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright © 2025 by the authors. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0). You may not alter or transform this work in any way without permission from the authors. Non-commercial use, distribution, and copying are permitted, provided that appropriate credit is given to the authors and Al-Hadba University.
