التسويق المباشر واثره في السلوك الشرائي

دراسة تحليلية لآراء عينة من وكلاء السلع الاستهلاكية المعمرة ومستهلكيها في مدينة الموصل

الملخص

The present research has endeavored to define the affecting relationship
between direct marketing and purchasing behavior for the consumers of
durable goods in Mosul because there are continuous communications
among organizations, such as commercial agencies and a large number of
parties, such as importers, distributors and consumers. These parties aim to
get information from the organizations that produce durable goods and their
policies and ways of consumers convincing and influencing him towards
those durable goods. Despite the fact that there is a number of studies
related to the knowledge of direct marketing and purchasing behavior, such studies has in fact ignored the deep affecting relationship between them As a
result, the present research has investigated these two dimensions trying to
find out the affecting relationship between them.