The Role of Behavioral Capabilities in Enhancing Digital Maturity: A Survey Study in Educational Institutions
DOI:
https://doi.org/10.61704/pr.695Keywords:
Behavioral Capabilities, Strategic Orientation, Digital Maturity, Educational Institutions, Digital TransformationAbstract
This study aims to analyze the role of behavioral capabilities in enhancing the orientations of educational institutions toward digital maturity. Digital transformation has become an inevitable necessity within a dynamic business environment characterized by complexity and competitiveness, which requires attention to human and behavioral dimensions alongside technology. The study adopted a descriptive-analytical approach based on relevant theoretical literature and applied studies, and conducted a field survey on a sample of leaders in educational institutions in the region undergoing digital transformation. A total of 250 questionnaires were distributed, and 201 were returned. AMOS.V.24 was used for statistical analysis. The findings showed that behavioral capabilities—such as flexibility and innovation—contribute directly to formulating and implementing effective digital strategies and increase the institution’s ability to adapt to changes. The results also indicated that flexibility affects the digital strategy and digital infrastructure, and that innovation also contributes to strengthening the digital maturity strategy and the digital infrastructure required by educational institutions to enhance their digital maturity. This, in turn, increases responsiveness to modern technologies and reduces resistance to change. The study recommends developing training and developmental programs that focus on strengthening the behavioral capabilities of leaders and staff alike, as these capabilities represent a pivotal element for achieving digital maturity and ensuring the sustainability of the institution’s competitive advantage.
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Copyright (c) 2026 Omar T. Abdulruhamman, Ali A. Alshaher
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Copyright © 2025 by the authors. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0). You may not alter or transform this work in any way without permission from the authors. Non-commercial use, distribution, and copying are permitted, provided that appropriate credit is given to the authors and Al-Hadba University.
