العلاقة بين الاستراتيجية التسويقية وتقسيم السوق

دراسة عن الأطفال هدفاً سوقياً

Abstract

Study of kids as a target market needs to choose the suitable marketing strategy which enable the manufactures to satisfy the real needs and wants of this important segment in the market (kids). 
            On the other side kids has not full authority to buy what they wants, parents has the authority and ability to spend the disposable income for choosing the right goods for their kids, kids are just the consumer.
            Many companies has succeeded to identify the actual needs of kids by applying such technique, such as observation, which yield a good results for producing and redesign the products.