انعكاسات عناصر سلاسل التجهيز المستدامة في تعزيز ثقة الزبون
دراسة تحليلية في معمل اسمنت حمام العليل
Keywords:
Sustainable Supply Chain Elements, Customer Confidence.Abstract
The elements of sustainable supply chains are one of the
contemporary and important issues in the fields of production and
logistics at the theoretical and practical levels and clarify their role in
enhancing customer confidence. The research has used both descriptive
and analytical approaches to present and analyze research results, and the
research discusses a number of questions that have to do with the
presence of a clear perception of individuals working in the laboratory
searching for the elements of sustainable supply chains and customer
confidence, and then determining the correlation and impact
relationships between the two variables. The Libyan Statistical and
Statistical Program (SPSS25), and the research sample consisted of (40)
individuals answering the questions of the questionnaire, including the
laboratory director, heads of departments and divisions, and a group of
employees in the laboratory. In light of the conclusions, a set of
proposals was put forward, the most important of which is the necessity
of the laboratory's commitment to adopting the elements of sustainable
supply chains in its field of work to develop laboratory operations and
provide all that is the best service to society and satisfy the customer and
gain confidence.
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