أثر الفرص التسويقية في تطوير المنتج

دراسة تحليلية لآراء عينة من معامل الالبان الخاصة

Abstract

The research aims at determining the correlation and effect
between the opportunities Altsoeqh and product development which, has
been applied at Al-Bakara al Jamella Dairy factory and Al-Jazeera Dairy
Factory in the city of Mosul Through a form questionnaire distributed to
thirty managers and heads of departments of booth organizations. (SPSS)
program is applied for the purpose of analyzing the data collected from
the specimen. Generally, the research tries to find answers the following
questions:
1. Is there a clear vision of the two organizations which have undergone
research for marketing opportunities and product development?
2. Is there a relationship between the significant marketing opportunities
and product development?
3. Is there a significant effect of the marketing opportunities in product
development?
4. Is there a contrast in the responds of the specimen about the marketing
opportunities and the development of traffickers?
The research found a set of conclusions and the most important is
the significant correlation between the significant of marketing
opportunities and product development. In addition, it provides a set of
proposals. The most important proposal is the necessity of marketing
internal and external environmental analyses in order to make use of
marketing opportunities and product development in the laboratory.